Optimising Page Content for Search Engines

Optimising Page Content for Search Engines

Search Engine Optimisation – Optimising Page Content

The information of a web page is very important in influencing the position. They normally try to find these factors when analysing a web page for the key words that are most important. That is crucial for search engine optimisation.


This is used by the programming language used to create web pages (HTML) to make heading in the text get noticed. Good use of headings will help with search engine optimisation.

Key Word prominence

Search results give more weight to keywords found at the beginning of a section of text compared to the others. If there is a paragraph of text then have an HTML heading for every section and it is better to break this up. Every time the search engine sees a heading, it’ll start the prominence criteria again.

Key Word closeness

Search engines also attach some significance to keywords are to each other.

Keyword density

How many times a keyword or phrase happens on the page when compared with the total amount of words is defined as the keyword density. This really is considered by Google when rating a page to get a specific key word.

When writing copy to get a webpage it pays to reduce on the number of redundant words to increase the density of the preferred key words that we’re optimising for as this helps with search engine optimisation.


Search engines like google are not able to analyse pictures on a website and are only able to read text. That is called “Image alt tag” in web programming jargon and refers to the alternative text for the image.


There are pieces of text that may be clicked so that you can bound to other web pages. Google analyses the text used here and make use of the data to rate the web site.

Overview: Page content

Headings, keyword prominence, proximity, density, hyperlink text as well as the need for using “alt tags” for pictures to input a text description: All of those are very important to search engine optimisation and possess a part to play in getting to the very best Website Marketing Newquay¬†of the search results for the key words that are very important to us.